Ines Calder

Project Overview

Ines Calder is a website for a London business coach who works with founders and CEOs. Clear programmes with fixed fees, a twelve-month method and real client results give a busy CEO enough to decide, and a discovery call form makes the next step easy.

Industry: Corporate
Created: 2026
Pages: 7
Platform: WordPress

The Brief

Executive coaching is sold on trust, and most coach websites offer a headshot, a wall of quotes and a contact form. Ines needed a site that lets a busy CEO see how she works, what it costs and what changes for clients in a few minutes, before they ever pick up the phone.

The Approach

We led with a full-bleed portrait and a one-line promise, then answered doubts in the order a CEO has them: familiar problems, four programmes with fixed monthly fees and a twelve-month method in four phases. A cream page with navy panels and saffron accents keeps it warm and serious.

The Outcome

The site now does the first meeting’s work: a founder can recognise their problem, see the fees and the shape of a year, read results from client case studies and request a discovery call in minutes. It runs on WordPress with Elementor, so Ines can edit every section herself.

About the Project

Ines Calder is a complete website for a business coach who works with the founders and CEOs of growing companies in London. It was designed to make the decision easy, with fixed monthly fees, a clear method and results written up as client case studies.

The site includes Home, Coaching with four programmes, Approach, Results with four client case studies, About, a Journal of short articles, Contact, Privacy and Terms pages, with a discovery call form on every path.

The visual direction pairs a cream page with deep navy panels and saffron accents, Host Grotesk headlines with an italic serif for emphasis and a large portrait-led hero. A pinned twelve-month timeline, a results slider and a working-week chart give the page movement without noise.

Built on WordPress with Elementor, almost everything is a native, editable section, with custom elements only for the forms and a few drawn objects, so Ines can change copy, fees and pages herself.