Parley

Project Overview

Parley is a website for a customer support, trust and safety and back-office company, built around a reply with a name, four studios that hand over the queue, published rates and a team estimator.

Industry: Corporate
Created: 2026
Pages: 8
Platform: Astro

The Brief

A BPO that runs customer support, trust and safety and back office for consumer brands wanted a site that sounds like the people it hires. Buyers needed to see how a team is built, where it sits, what it costs and who answers, without a long sales form in the way.

The Approach

Every reply has a name. The hero pairs a customer message with the agent who answers it, in a serif for the customer and a wide grotesk for the reply, over portraits of the four studios. Services, a follow-the-sun view, the six-week process, a weekly report, published rates and a team estimator follow.

The Outcome

A buyer can see the three kinds of work, the four studios and how the queue is handed over, read a real weekly report, price a team and ask for a plan in a few minutes. The pages stay light and quick for a visitor on any device.

About the Project

Parley is a complete website for a business process outsourcing company founded in Cebu in 2012, with about 1,400 people in Bogotá, Cebu, Cape Town and Lisbon. It is designed to make a buyer’s first look easy: what each team does, where it works, how it is run and what it costs.

The site includes Home, Services with customer support, trust and safety and back office, How we work, Rates, Plan a team, Locations, Clients with three case studies and Careers, plus Privacy, Terms and 404 pages.

The visual direction is calm and editorial: a paper page, ink and one ultramarine accent, a light italic serif for the customer and Mona Sans for the reply, daylight photography of real teams, square panels and no shadows. Headlines resolve line by line, photographs reveal behind a curtain and the studios hand the queue over as the clock turns.

Built as a fast static site in Astro with plain TypeScript, GSAP and Lenis, Parley respects reduced-motion settings and works on a phone. The team estimator, plan-a-team form and careers filters are built in.