Forma

Project Overview

Forma is a SaaS workspace concept designed and built end to end — from the marketing home through Features, Pricing, Integrations, and a working sign-up flow — so a visitor moves through the same site a real product launch would ship, rather than a single page standing in for one.

Industry: SaaS
Created: 2026
Pages: 12
Platform: Custom Code

The Brief

A SaaS marketing site is judged on completeness, not just its hero — a buyer wants to see pricing, integrations, and security posture before they trust a product with their team's data, and most landing-page demos stop at the homepage.

The Approach

Forma was built as twelve full pages rather than one, sharing a single dashboard mockup as the visual through-line. Dark and light themes were designed natively side by side, never one simply inverted from the other.

The Outcome

The result reads as a shipped product rather than a mockup: a visitor moves from the headline through features and pricing into a real sign-up flow, landing on a dashboard preview that matches what was promised.

About the Project

Forma is a SaaS workspace concept, built to prove that a marketing site can carry the full weight of a real product launch rather than a single hero section and a signup button — the studio's own answer to what a genuinely complete launch page looks like.

Twelve pages carry the story end to end: a marketing home, Features, Solutions by team, a public Integrations directory, three-tier Pricing, a Changelog that reads like a real one, and Security and legal pages that make the product feel shipped.

The interface runs natively in both a dark and a light theme rather than one inverted from the other, with a purple gradient and the same card language carried consistently from the hero through the pricing table to the dashboard mockups.

An animated product dashboard — task counts, a focus-time chart, a due-today list — stands in for the real app throughout the site, so a visitor evaluates something concrete rather than a single static screenshot on the homepage.