Aune

Aune is a complete online store for Atlantic skincare from Cascais: 73 formulas numbered in the order they left the lab, with every dose printed on the bottle. It is built around one idea, skin after the sea, so you choose by number and routine and not by claims, and the page reads as calmly as the bottles look.

The home page opens on the headline Skin, after the sea, with links to the range and the routine finder. Pick your number offers three starters: Sea Fennel Serum, Samphire Cream and Mineral Day Fluid SPF 30. Healthy skin, in every detail features the Samphire Cream and the Retinal Night Serum. Three steps, five minutes switches between a morning and an evening routine, each with a set price ($114 and $142). The Reserve presents ten high-dose formulas in heavy glass, from $64. Made slowly, on the Atlantic coast tells the story in three parts: The dose, printed, Grown on this coast and Glass you keep. Not sure where to start? opens the four-question routine finder, and Notes from the coast is a monthly newsletter.

Behind it sit the full shop with filters by category (Cleanse, Tone and essence, Serums, Moisturisers, Face oils, Masks and exfoliants, Eye, Lip, SPF, Body, Sets) and by line (Aune, Reserve and Harbour for men), product pages, the routine finder, an Ingredients index, a Journal, Our story, Help and FAQ, a customer account and a bag.

The type is Noto Serif Display for headlines, with italics carrying the voice, and General Sans for text. The palette is foam, sand, deep green ink and sea green. Built with Astro, GSAP and Lenis, and also built as a Shopify theme.