Halden Roofing

Project Overview

Halden Roofing is a residential roofing website built to make a big, unfamiliar purchase feel simple. Photo inspection reports, fixed written prices, a live cost estimator and a clear booking path turn a roof replacement into a process homeowners can follow.

Industry: Construction
Created: 2026
Pages: 26
Platform: Custom Code

The Brief

A family-run roofing company needed a website that earns trust before the first site visit. Homeowners rarely know what a roof should cost or what the work involves, so the site had to explain the process plainly, show real finished roofs and make booking an inspection easy.

The Approach

We built the site around the paperwork homeowners actually receive: an inspection report, a written scope, a daily build log and a warranty. An asphalt and felt-paper palette with a hi-vis accent, Manrope type, a materials library and a cost estimator keep every page practical.

The Outcome

The site now works like a well-run job: services, materials and projects are explained in plain terms, costs can be estimated before a call, and booking an inspection takes a minute. Twenty-six pages share one system, so new projects and articles slot in cleanly.

About the Project

Halden Roofing is a complete website for a residential roofing company, designed to take the guesswork out of replacing or repairing a roof. The project focuses on transparency, with fixed written prices, photo inspection reports and a clear path from first question to booked inspection.

The site includes Home, six service pages covering replacement, repairs, storm damage, inspections, gutters and ventilation, a materials library with a comparison table, a projects index with detailed case studies, About, a storm damage guide, a full cost estimator, a roofing journal and a contact page with inspection booking.

The visual direction pairs an asphalt ink and felt-paper palette with a hi-vis lime accent taken from the crew’s shirts, set in Manrope with generous spacing. A giant wordmark hero, job-sheet details on project cards and hairline lists keep the site practical and calm rather than salesy.

Built as a fast static site with smooth scrolling, roof-pitch image transitions and reduced-motion support, Halden stays quick and accessible on every device, and its shared page system makes new services, projects and articles easy to add.